With the World Cup only three months away, Adidas and Nike are squaring up for a marketing battle as they vie for the title of market leader in the world’s $5 billion plus soccer jersey industry. Nike and Adidas are two of the world’s most iconic brands easily identified by the famous swoosh and three stripes logo. The sports apparel maker posted another quarter of double-digit sales growth in North America on Thursday, beating competitors Nike and Under Armour on their home turf. Adidas has the lead on Facebook with 35 million friends to Nike’s 32 million, but on the two others it’s not even close. Adidas appears to have room for growth. Submitted By They also have their share of athlete sponsorships made over the years. Nike has dominated the market for a long time. Under Armour has been stealing market share in apparel sales for months from its older German rival and even from Nike, according to Sterne Agee. Adidas brand sales in North America were up 25% in 2017, compared with 3% for Nike (). Nike is another world’s renowned manufacturer of sports equipment, and accessories founded in 1964. The companies battle each year for consumers and market share, as well as spend millions in research and development to better their products. Nike has 7.7 million Twitter followers to Adidas’ 300,000 and on Instagram, the most important social network for brands, Nike has 86.5 million followers to Adidas’ 23.4 million. Under Armour’s sports apparel sales, which account for 14 percent of the U.S. market, expanded to more than twice that of Adidas apparel sales. We can say that Anta is one of the top Adidas competitors of Adidas and Nike in the Chinese market. China’s sportswear market leaders are undoubtedly international players Adidas and Nike, who boast a 19.8 and 16.8 per cent market share, respectively. With superstar athletes in almost every sport donning the Swoosh logo, it was once the must-have in sports apparel and shoe market. That’s a staggering number, and it’s hard to believe that Adidas could even come close to touching it. Nike, on the one hand, has dominated the sportswear goods industry for decades, taking half of the market share in the US athletic shoe market and making “Just Do It” one of the most renowned slogans of the 20th century. Puma, por su parte, facturó 5,5 millones. Under Armour … Their strategy which was once highly-effective eventually led to its downfall. Nike vs Adidas: Who’s on Top with Social Media. Things are getting pretty heated between Nike and Adidas right now. Nike's revenues and prestige have rocketed in the past five years. Adidas, Nike, and Under Armour are competitors in the lucrative market for athletic wear. From May 2016 to May 2017, Adidas nearly doubled its share of the US athletic footwear market. Winner: Nike The Match! The fashion sneaker market is booming with Nike and Adidas competition rises to new levels. Nike also maintains a significant lead in revenue, with $32.4 billion in annual sales in fiscal 2016, compared to about US$20.6 billion for Adidas. For this paper, we will be covering and narrating about 'Nike' and 'Adidas'. They both have a big market reach and make it difficult for other companies that are similar to capture some of the market for sporting products. Adidas has sponsored FIFA since 1970, and recently renewed that deal through 2030. Nike’s market share stands at about 27.4% in 2019, ahead of its industry rivals Adidas and ASICS, making Nike the world’s largest company in the global footwear market. Nike is relatively new to the market, debuting with the 1994 World Cup, which was held in the United States. Nike is not used to playing catchup, but Adidas is beating it in technology, innovation and style. Adidas vs. Nike. What brand is better, Nike or Adidas? The German conglomerate’s sales in North America grew by 16 percent in the second quarter ended in June compared with Nike’s 3 … In order to understand the reputation of how brands work, we shall be covering two sports brands and discuss how their marketing strategies and the brand itself have made their name in the market. A Project Report on A COMPARATIVE MARKET STUDY: NIKE VS ADIDAS. Nike, Reebok and Adidas feature premium athletic apparel designed to enhance the performance of athletes in all the major sports. Here's why Adidas has been quickly gaining on Nike in America. However, the company lost its grip recently. La marca deportiva Nike facturó más de 33 millones de euros en 2019, unos 10 más que su competidor Adidas. Clearly, Nike has a scale advantage and a better geographical presence compared to adidas and Under Armour, but it's losing the position of market leader outside North America. Nike and Adidas share a long history of competition. Let’s take a look at the ‘yin and yang’ of the sporting world – Nike and Adidas. Brandwatch recently reported that Adidas features in over 6 million images and Nike features in over 5 million on Instagram and Twitter each month indicating that they’re highly visible online and popular. Today’s graphic compares the revenues and market share of the two sportswear giants – Adidas vs Nike. Adidas is still gaining market share on Nike and Under Armour, as the brand reports strong profits for the first quarter. Nike’s North American position is about as dominant as they come. Nike vs adidas 1. Anta also buys and distribute international brands like Fila and Descente. Adidas is one of the world’s most famous companies in manufacturing sportswear and other accessories founded in 1948. Nike is the king of the athletic footwear and apparel market, but its top rival Adidas staged a remarkable comeback in recent years. 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