?�Z�R� j� ȔR� The prevalence of a multi-screen car-shopping experience gives automotive marketers substantial opportunities to target and effectively influence shoppers at any time or any place. Recent research has shown an interest in investigating consumer motivations that affect the online shopping behavior. Ninety-four percent of Americans have made an online purchase, and nearly 30 percent of holiday shopping is done entirely online. Purchasing products or services over the Internet, online shopping has attained immense popularity in recent mainly because people find it convenient and easy to shop from the comfort of their home or office and also eased from the trouble of moving from shop to shop in search of the good of choice. The usage of internet has been increasing day by day for various purposes. Online shopping or e-shopping is searching for and purchasing goods and services over the Internet through the use of a web browser.The main allure of online shopping is that consumers can find and purchase items they need (which are then shipped to their front door) without ever leaving the house. endstream endobj 1521 0 obj <>/Metadata 40 0 R/Pages 1514 0 R/StructTreeRoot 57 0 R/Type/Catalog/ViewerPreferences<>>> endobj 1522 0 obj <>/Font<>/ProcSet[/PDF/Text]>>/Rotate 0/StructParents 73/TrimBox[0.0 0.0 595.276 841.89]/Type/Page>> endobj 1523 0 obj <>stream According to Forrester Research, the online retail sales volume for the US 2012 is $231 billion. Consumers no longer hold the same mentality as before. With the help of regression analysis, the proposed model was assessed. 1, Number 2, 2011, 10 Pages �{�ǃ;�[4I��"��0�&�>^�׻�n��*^z�.a?S��-)�O N��H�yl�ekh��.�-�w6Z$�"-�Ͻq���������so��,��"����(�^4�$ +�m*�xs����}� g�`:\�9���zٷ��|c��0����a�J��g�t���&����U�>wc�2�Ʈ���x�xW�ۛ��~�s`��q;��Z�I�M��c�}���(%�ި��鼻~X&�z�"Y}%���CS�b�n�l��Z&'��[ы�M/�������>s�k�i4�fG��x�U[� f� �բ��q�����`2�`��%Lo��+��A�6V:'ޘ�P�P� TᓣQ UOp�DX?�Xk!C)e$�Ps D-T� �D� k�F������ �z�Q,D|�Ap�2E� �Y�� endstream endobj startxref Cost and time efficiency: Because online shopping customers are often offered a better deal, they can get the same product as they buy at store at a lower price (Rox, 2007). Undoubtedly, online shopping has severely influenced retail stores. This is especially true when it comes to smaller, niche stores. Among the most appreciated advantages of online shopping there is certainly savings, both in terms of time and money. It is yet to understand what factors influence online shopping decision process. It enables consumers to select from a wide range of models after performing comparison of features, quality, … 8T�EQ������'=����k�������[����h$P�����6�䚶�4�MXv��w�kqٺOc1j�8�F�ol��Hh�P��(Z�/NY��N�/�=NZ�it�΢3�>z�>D���#;��٧��}f_�/�. � �Q In recent years online retailing has become another business trend in Malaysia. On the other hand, there are some disadvantages exist too, such as fraud and security concerns, lack of … In this context, the online shopping is increasing and contributes more to the GDP of Indian retail sector. In online communication, when a consumer sees a banner ad or online … TITLE PAGE 3.1 Gender Wise Classification of Respondents 3.2 Online shopping site preference 3.3 Products purchased through online shopping 3.4 Effectiveness of advertisement 3.5 Shopping intervals of customers 3.6 Purchase decision by seeing an advertisement 3.7 Factors influencing the purchase decision 3.8 Level of satisfaction regarding the purchase 3.9 Factors making … Keywords: online shopping, online shopper behavior, online shopping decision, Suggested Citation: Through 2016, just 5 percent of U.S. consumers preferred shopping for food online with sales approaching $7 billion, but that number is expected to rise to nearly $20 billion by 2020. However, that is not an easy task at all – there are a lot of factors standing behind customer behavior and a lot of them aren’t so easy to figure out. ҕ�����K7�ɨ�j����]~���ZwU{�6��`�'?�r���f2ͤ�'����\��4x@%@O��� �KB��!�6!�㽼�N�s�^�6#Xz?���&n�e�i"B��`�&�+TTHG~j��́kT��la�B���W�~� �*��Mdי ��PEX��NZso�������|U�|!���N�P�e8�';�e��Q��}� ��8W�����^��W�����������?��ٕ���uOƞ��-��(?�PƱ��{eW�����;��ۡ���|�-��pQ|/eS��x=A�;���M�k�L0 -r�w The prevalence of online shopping has raised the interest of the retailers to focus on this area. The Internet has developed into a “new” distribution channel (Hollensen, 2004) and the evolution of this channel, e-commerce, has been identified by Smith and Rupp (2003) to be the most significant contribution of the information revolution. By LEO GIOSU È . Suggested Citation, Subscribe to this fee journal for more curated articles on this topic, We use cookies to help provide and enhance our service and tailor content.By continuing, you agree to the use of cookies. ]���{�-��;h�{���V��uw����0��E�1�iv��S��6PH/' �l�j�j��(s��7���h�� �z@�,�I��] �Y�v��5��˿�X�S,�],\�#Ţ�KE�xd��\ N����@�Zfhk��ގ�h��x7������*�=]��Q˨� Respondents had shopped online at least once in the past year. �OK!���o�G���D���l��'ZhI �Ѱ��Yic7�������$��qG�!&��i��)��F�{2ڀ��B���i��5��qQ��]xd�����e�% �Q���8��-�A Do�9�Eh�ܱ"P�Fu�u���:��Ͼ�S0J`w�TX�\����%7%؅l��w�a6��ƃ6�Ǘ���. The objective of this study is to provide an overview of online shopping decision process by comparing the offline and online decision making and identifying the factors that motivate online customers to decide or not to decide to buy online. But online shopping has become firmly entrenched in American consumer culture. 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