As we discussed earlier in this post, the Category, Action, Label and Value attributes form the basis of the event variables within Google Analytics. If event values ​​are set along with the site goals, more options are available to track conversions. "ev=" is not accepted by GA. The send command has the following signature for the event hit type: The following table summarizes the event fields: For a more in-depth description of each of these fields, see Anatomy of an Event in the Analytics Help Center. A meaningful structure and naming of these options facilitates the evaluation of the reports. If the event value does not meet a certain condition (i.e. Remember one goal’s values are added to all the other goals’ values within the goal set … In order to provide consisted data, Story Widget pushes data with ids instead of name/title, since widget name/story title can be edited, and … For one thing, Tracking Event Goals in Google Analytics gives you insights that are valuable and specific to your business. An Event has the following components. Click Save and Done. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Thanks to a question from Google Analytics Mastery Course student Adnan, I have decided to share my process for choosing goal values. … Variable’s settings: Type Auto-Event Variable; Title – aev – data-platform; Variable Type – Element Attribute; Attribute name – data-platform Step 2: Create a Click Trigger. Part Two: Turning Events into Goals. Anna Lewis. The event value is a optional data field, which is made to assign a numerical value to an event. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. That’s just one example of Google Analytics event tracking that’s pretty easy to set up and can provide a lot of value (especially if you care about content analytics and data-driven marketing). A whitepaper download will receive an event value so that it can be counted as a conversion. The event reports in GA show the following characteristics in the overview: The options for capturing different interactions are diverse and can be adapted depending on the website. Abandoned Funnels. Author. Value differs from the other components in that it is an integer rather than string, so use it to assign a numerical value … How to Use the Google Analytics Event Tracking Report, https://en.ryte.com/wiki/index.php?title=Event_Value&oldid=3422. Misunderstood Metrics: Events Google Analytics allows you to track user interaction “events” independent of a page view, such as file downloads or video plays. They are often embedded interactive elements that can be used without communication between client and server. Assign a monetary value e.g. Each parameter value in Google Analytics 4 Properties is also assigned a data type such as a string, integer, double, or a float. With every event, you also want to push the article author’s full name. Get the latest SEO and website quality news! Standard Event Fields Consist of: Event Category Event Action Event Label Event Value . What is Ecommerce Tracking in Google Analytics? Hi The event value is a optional data field, which is made to assign a numerical value to an event. Event Value ? Any user interactions with videos or Flash content can be evaluated more precisely as well. Event goals can be dynamic, based on the value of your events… Date published June 17, 2014. Google Analytics Event tracking for downloads not working. All of Google. Although the possibilities are limitless, we will focus on 3 event tracking themes we have found provide the most value: contextual pathing, form submit success/fail events, and a few examples of user interaction that don’t trigger a pageview event. Adnan asks: In terms of assigning a value to a goal, if you have an e-commerce site, couldn’t … Google Analytics Mastery Course student question. There are three categories of events that can be sent to Google Analytics: Automatically collected events; Recommended events; Custom events; Automatically collected events. Event Value Definition: Total value of events for the profile. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. 45. 1; I would suggest you go with number 2. On events, you can choose to have the Goal Value use the Event Value, which you define when you create the event. Key: pageCategory, value: google-tag-manager-tips; ... Say, you want to send a Google Analytics event when someone leaves a comment. The event value is used to scale the individual user interactions in financial and quantitative terms, thereby optimizing the website and its content elements, as well as evaluating the effectiveness of certain content. It can be used in combination with traditional Google Analytics goals to measure micro or macro … Event actions are the specific actions or behaviors that users exhibit, like “click,” play,” and “50%,” (for scroll depth): Event actions are specific things that occur when an event is triggered. In the case of event tracking with GA, the event value … For the lowdown on events and how to set them up, check out Google’s Event Tracking … Goal tracking is more robust than Events. This tag is used to send event tracking data (Event Category, Event Action, Event Label and Event Value) to Google Analytics. If your goal is to track ratings of 4 or 5 stars as in example B, let the goal value be the event value (4 or 5, as the case may be) by choosing “Use the actual Event Value” as shown below. Or use the third option, available only with event goals: Tell Google Analytics to use the event value as the value of the goal. None. This tag is used to send event tracking data (Event Category, Event Action, Event Label and Event Value) to Google Analytics. Total Abandonment Rate. These can be viewed under the Events Flow tab when different events have been defined. Metric Categories: Google Analytics Dimensions; Google Adwords Metrics; Facebook … To provide additional dimensions to the eCommerce goals you ’ ve implemented eCommerce tracking will take of. Integer values and labels for interactions are optional entries a video such as user scrolling or... Help Reporting an Issue Product Info Category, Action, Label or value based on events be found under reports! 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